Xperiment.ca - Interactive website
The Who:
An awareness campaign for The Canadian Center on Substance Abuse, aimed at teens. Experiment with drugs via a fun-loving disembodied eye ball, affectionately named "Earl". Xperiment.ca was targeted to the hard-to-reach and often cynical teen audience. Through an animated eyeball named Earl, teens could experiment with a variety of recreational drugs and see the possible negative side effects of these substances firsthand.
CREDITS:
DraftFCB (Toronto)
- Account Director - Kaezad Nallaseth
- Creative Director - Steve Di Lorenzo
- Copywriting - Lauren Miller
- Project Coordinator - Mike Wiles
RUNE Entertainment
- Director - Paul Wollenzien
- Producer - Nancy Nor
- Art Director - Peter Nalli
- CG Artist - Riccardo Gomes
- CG Animator - Sena Atsu
- Storyboards - Peter Nalli
Jam3
- Flash Development - Lara Zachodniak
- Programmer - Ivan Wei
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